News

Erse Kablo Domestic Sales Manager Mehmet Güven Erse Kablo Has Registered Its Importance to Customer Satisfaction with ISO 10002 Certificate

 Continuing to make a difference in the market by supporting continuous development and registering the importance it attaches to customer satisfaction with ISO 10002 Certificate, Erse Kablo Domestic Sales Manager Mehmet Güven shared with us the 2019 reviews and valuable comments about 2020.

How did you spend a year for cable sector? What are your impressions and evaluations about 2019 for your company?

As Erse Kablo, we can evaluate the past year as a year in which we achieved our domestic sales targets based on the productivity in our production by progressing in a controlled manner in our cost analysis.

As Erse Kablo, it has always been one of our primary goals to provide continuity in quality service and to carry the Erse brand further despite the unfavorable economic conditions. By closely following the market, we shaped our campaigns and inventory costs according to our strategic sales plans. In the coming period, we will continue to keep the pulse of the market in line with our sales targets.

In the customer satisfaction surveys we evaluate every year, we reported that 88,18% of our customers’ satisfaction increased by 3% compared to the previous year, in our internet-based surveys conducted in 7 regions last year with 105 costomers. We take care to take actions according to the opinions and suggestions of our customers every year.

We have recently renewed our quality system documents. With our ISO 10002 Customer Satisfaction Management Certificate, we have certified custmer satisfaction, which is also among our corporate values. This certificate reinforced our system-based perspective in managing customer complaints.

This year, together with the marketing management, we placed our relationship management with our customers in our sales managemet center. Our office centers, mainly in İstanbul, Ankara, Bursa, İzmir, Samsun, Adana and creating an active sales representation of our sales network system, our dealers will continue to maintain our market leadership in Turkey.

What strategy will you follow in your road map for your domestic market targets in 2020, what kind of year awaits the cable industry and your company?

Since we passed through a period in which sector dynamics should be watched carefully, the risks arising from daily parity data changing over time enabled us to consider our sales forecast analysis in more detail.

Many company generally prepare their sales forecasts based on previous years, and include a general forecasting method, including their growth expectations. According to these estimates, it starts to implement strategic plans on capacity, workforce, purchasing and growth. If your prediction is unrealistic (Forecast Deviation: Positive / Negative) it is highly likely that you will face negative results. If “Forecast>Realized” is faced with excess inventory and inventory problems and you may lose at break-even point. Otherwise, you may experience performance problems, customer dissatisfaction and turnover losses in term because your resources such as “Forecast
Of course, your insights and experience are important locally and globally; however, the fact that the sales and production results are close to reality, in part, makes use of these analyzes to guarantee your company and to eliminate potential problems with analytical approaches.

The primary priorities of our road map for 2020 are to plan risk management under current market conditions, and to produce efficiently based production along with financial management. Risk management enables businesses to take as much risk as they can bear, businesses can also indirectly increase their growth rates. It also helps businesses to measure their risks objectively. The cable sector is a sector that requires continuous monitoring, where the evaluations of qualitative and quantitative risks are required due to its DNA, by developing various methods against risks, increasing opportunities and reducing threats. Therefore, decisions on how to approach risk activities and how to plan will be important for cable industry.

What will be the sales priorities of Erse Kablo for 2020?

In this process, in which the sectoral dynamics we are in, change instantly, to maintain our existing customer structure, to continue to provide customer satisfaction, to gain potential and real new customers, to take risks under control are the main points we have determined for sales.

It is important at this point to ensure the motivation of my team responsible for customer management and to achieve our sales targets. We will evaluate 2020 as a year in which our communication dimension with our dealers and customers has increased and we put our customers in our center together with technical seminars.

We plan to achieve our goals by paying attention to the correct management of customer relations due to the fact that the market is in a variable structure and the options of reaching the product through different channels increase with the technology that is changing rapidly in the world.

As Erse Kablo, as an industrial and commercial brand focusing on the quality and sustainability of growth by developing our employment area, planning our investments for the future, We concentrate on the development of our country and the sales and marketing actions aimed at developing the B2B business model by developing our production area with technological investments and creating added value for its customers.

Whats is the domestic market share and position of your company in the sector? How do you think the year 2019 should be evaluated in the competition market? What distinguished you from other companies?
  

The weak current cable sector caused the increase in competition and the increase in competition, as a result of which the quality and service characteristics of the manufacturer were ignored, the sales rates changed. Professional firms should be preferred both in sales and technical equipment, giving importance to infrastructure, R&D, and Product Development activities in accordance with national and international standards. For this reason, we are in a process where competition will increase even more in 2020 after the tough competition in 2019.

We proceeded by rising “Electrical, Electronics & Services Exporters' Honor List” and “Turkey’s Second Top 500 Industrial Enterprises List in 2019”. We continue our investments in our production area and the internal structure of our laboratories. As Erse Kablo, we combine our success in both domestic and export with the sense of trust we create in quality standards. Our success with team awareness is one of our most important corporate values that make us stand out in the competition.

As Erse Kablo, we are aware of the importance of being team-conscious around our corporate values. The strength of our communication with our customers, the production, laboratory, technical infrastructure investments we place in our factory, and the importance we attach to our marketing communication activities are among the features that distinguish us from other companies.

As a company with a local production background, getting the title of R&D Center approved by the Republic of Turkey Ministry of Science, Industry and Technology is one of the factors that takes us one step ahead of our competitors both on behalf of our country and globally. With our innovative projects that we carry out our R&D Center with our qualified R&D personnel; with the development of new product/production technologies, we aim to increase capacity, increase product quality with effective use of resources and accelerate the inflow of foreign direct investments into our country

Construction Products Regulation (CPR) has become mandatory in the EU as of July 1, 2017. How do you evaluate the reflections of this situation on our country?

As Erse Kablo, we have added value to our business partnerships with our R&D, Quality Control activities, internal and external trainings, market researches and CPR laboratories that we have established within the structure since the beginning of the Construction Products Regulation(CPR) process.

The purpose of the Construction Products Regulation; The establishment of performance declarations (DoP) and CE label usage rules in building materials and determining the relevant procedures and principles in terms of the usage criteria of these materials is to provide a common technical language and quality awareness in fire safety. Although not mandatory in our country, CPR requirements have been defined in many specifications in order to improve market conditions and increase safety in buildings. We have established our working groups with our sector to be put into practice by the Ministry and we are trying to speed up the process as much as possible. Our company continues to work to determine technical conditions such as “Which cable should be used in which structure?” and make it a standard.

This regulation is important for preventing unfair competition and becoming an international brand for all economic factors that produce high quality and reliable cables in compliance with the standards.

The CPR demands for the products in the prestigious projects coming in 2019 will increase in 2020, and in many projects, there will be product demands according to the CPR classes. Our investment in the CPR test laboratory allows us to keep track of the consistency of our products’ performance. We inform both the industry and our stakeholders with the knowledge of our domestic and international seminar participation. Therefore, we try to fulfill a requirement of being among the leading companies in CPR about products and classes.

We continue to carry out all tests in our laboratory within the scope of EN 50575 for every order with System 1+, System 3 classifications, especially our control, coaxial, signal control and lan cables.

 Technological based transformations have been going on in recent years. As Erse Kablo, what kind of contribution do you think you made to the sector with your Dealer Portal?

Our dealer portal has enabled us to create an innovation-based bridge between our dealers for the weak current cable industry, and also to create an interaction suitable for the e-transformation era. Our “Dealer Portal”, which we aim to offer a significant added value to the labor force gain, is very easy to use by providing 7 days/24 hours order and payment convenience, the desired stock is a platform where products are tracked.

With the popularization of electronic commerce (e-commerce), this system is divided into e-commerce models. E-commerce models are briefly called B2B (Business to Business), B2C (Business to Customer), C2C (Customer to Customer) and B2G (Business to Government). Every e-commerce company uses at least one of these models.

As Erse Kablo, we have enabled the e-commerce model, which is traded form business to business, through our customer portal. Businesses using this model do not sell products to the end user. For example, a manufacturer selling hospital devices, such as the purchase of their devices by th hospital. Or, for example, a wholesaler or wholesaler sells its products to stores.

B2B infrastructure in our country is generally seen in dealership systems created by large companies. In a closed network structure, vendors affiliated to the company, supply, stocking, distribution, marketing etc. effectively conducts business processes such as. This system created by e-commerce technology is becoming more and more widespread day by day in all companies working independently, regardless of any company.

We can evaluate our dealer portal as a customer portal. It allows us to manage our processes with our customers more easily. By evaluating the demands of our customers, we follow the development of our portal with our customers. Our customers can follow their processes by creating their own accounts on the portal and entering their encrypted accounts. They can follow our campaingns and our news headlines closely. Thus, we create an e-business interaction with our customer.

Finally, could you share your evaluations about Erse Kablo’s mission in the sector and its sustainability in the dealership system?

As Erse Kablo, we are the preferred brand of prestigious and important projects with our weak current cable products. Our production of the products requested on the shelves of our dealers and customers has enabled us to create a wide and solid dealer network in the country.

We take care to protect our “reliable brand” image for our customers. We also evaluate this corporate brand image in the results of our customer satisfaction surveys conducted throughout the year. Their trust in us further increases our efficiency in the market. We have a loyalty with our customers and it is our priority to protect and support this bond.

We continue  to progress towards becoming a global company by combining our decisive position in the weak current cable sector with our marketing and sales strategies.

Mr. Güven, thank you for your valuable share about Erse Kablo and the industry, what you want to add last…

We are proud to be one of the leading brands in the sector with our experience, our mission in the sector, our investments in sales and marketing communications, our success in exports, and our successful management since 1996, when we started operating.

Erse Kablo
  Language
News

Erse Kablo Domestic Sales Manager Mehmet Güven Erse Kablo Has Registered Its Importance to Customer Satisfaction with ISO 10002 Certificate

 Continuing to make a difference in the market by supporting continuous development and registering the importance it attaches to customer satisfaction with ISO 10002 Certificate, Erse Kablo Domestic Sales Manager Mehmet Güven shared with us the 2019 reviews and valuable comments about 2020.

How did you spend a year for cable sector? What are your impressions and evaluations about 2019 for your company?

As Erse Kablo, we can evaluate the past year as a year in which we achieved our domestic sales targets based on the productivity in our production by progressing in a controlled manner in our cost analysis.

As Erse Kablo, it has always been one of our primary goals to provide continuity in quality service and to carry the Erse brand further despite the unfavorable economic conditions. By closely following the market, we shaped our campaigns and inventory costs according to our strategic sales plans. In the coming period, we will continue to keep the pulse of the market in line with our sales targets.

In the customer satisfaction surveys we evaluate every year, we reported that 88,18% of our customers’ satisfaction increased by 3% compared to the previous year, in our internet-based surveys conducted in 7 regions last year with 105 costomers. We take care to take actions according to the opinions and suggestions of our customers every year.

We have recently renewed our quality system documents. With our ISO 10002 Customer Satisfaction Management Certificate, we have certified custmer satisfaction, which is also among our corporate values. This certificate reinforced our system-based perspective in managing customer complaints.

This year, together with the marketing management, we placed our relationship management with our customers in our sales managemet center. Our office centers, mainly in İstanbul, Ankara, Bursa, İzmir, Samsun, Adana and creating an active sales representation of our sales network system, our dealers will continue to maintain our market leadership in Turkey.

What strategy will you follow in your road map for your domestic market targets in 2020, what kind of year awaits the cable industry and your company?

Since we passed through a period in which sector dynamics should be watched carefully, the risks arising from daily parity data changing over time enabled us to consider our sales forecast analysis in more detail.

Many company generally prepare their sales forecasts based on previous years, and include a general forecasting method, including their growth expectations. According to these estimates, it starts to implement strategic plans on capacity, workforce, purchasing and growth. If your prediction is unrealistic (Forecast Deviation: Positive / Negative) it is highly likely that you will face negative results. If “Forecast>Realized” is faced with excess inventory and inventory problems and you may lose at break-even point. Otherwise, you may experience performance problems, customer dissatisfaction and turnover losses in term because your resources such as “Forecast
Of course, your insights and experience are important locally and globally; however, the fact that the sales and production results are close to reality, in part, makes use of these analyzes to guarantee your company and to eliminate potential problems with analytical approaches.

The primary priorities of our road map for 2020 are to plan risk management under current market conditions, and to produce efficiently based production along with financial management. Risk management enables businesses to take as much risk as they can bear, businesses can also indirectly increase their growth rates. It also helps businesses to measure their risks objectively. The cable sector is a sector that requires continuous monitoring, where the evaluations of qualitative and quantitative risks are required due to its DNA, by developing various methods against risks, increasing opportunities and reducing threats. Therefore, decisions on how to approach risk activities and how to plan will be important for cable industry.

What will be the sales priorities of Erse Kablo for 2020?

In this process, in which the sectoral dynamics we are in, change instantly, to maintain our existing customer structure, to continue to provide customer satisfaction, to gain potential and real new customers, to take risks under control are the main points we have determined for sales.

It is important at this point to ensure the motivation of my team responsible for customer management and to achieve our sales targets. We will evaluate 2020 as a year in which our communication dimension with our dealers and customers has increased and we put our customers in our center together with technical seminars.

We plan to achieve our goals by paying attention to the correct management of customer relations due to the fact that the market is in a variable structure and the options of reaching the product through different channels increase with the technology that is changing rapidly in the world.

As Erse Kablo, as an industrial and commercial brand focusing on the quality and sustainability of growth by developing our employment area, planning our investments for the future, We concentrate on the development of our country and the sales and marketing actions aimed at developing the B2B business model by developing our production area with technological investments and creating added value for its customers.

Whats is the domestic market share and position of your company in the sector? How do you think the year 2019 should be evaluated in the competition market? What distinguished you from other companies?
  

The weak current cable sector caused the increase in competition and the increase in competition, as a result of which the quality and service characteristics of the manufacturer were ignored, the sales rates changed. Professional firms should be preferred both in sales and technical equipment, giving importance to infrastructure, R&D, and Product Development activities in accordance with national and international standards. For this reason, we are in a process where competition will increase even more in 2020 after the tough competition in 2019.

We proceeded by rising “Electrical, Electronics & Services Exporters' Honor List” and “Turkey’s Second Top 500 Industrial Enterprises List in 2019”. We continue our investments in our production area and the internal structure of our laboratories. As Erse Kablo, we combine our success in both domestic and export with the sense of trust we create in quality standards. Our success with team awareness is one of our most important corporate values that make us stand out in the competition.

As Erse Kablo, we are aware of the importance of being team-conscious around our corporate values. The strength of our communication with our customers, the production, laboratory, technical infrastructure investments we place in our factory, and the importance we attach to our marketing communication activities are among the features that distinguish us from other companies.

As a company with a local production background, getting the title of R&D Center approved by the Republic of Turkey Ministry of Science, Industry and Technology is one of the factors that takes us one step ahead of our competitors both on behalf of our country and globally. With our innovative projects that we carry out our R&D Center with our qualified R&D personnel; with the development of new product/production technologies, we aim to increase capacity, increase product quality with effective use of resources and accelerate the inflow of foreign direct investments into our country

Construction Products Regulation (CPR) has become mandatory in the EU as of July 1, 2017. How do you evaluate the reflections of this situation on our country?

As Erse Kablo, we have added value to our business partnerships with our R&D, Quality Control activities, internal and external trainings, market researches and CPR laboratories that we have established within the structure since the beginning of the Construction Products Regulation(CPR) process.

The purpose of the Construction Products Regulation; The establishment of performance declarations (DoP) and CE label usage rules in building materials and determining the relevant procedures and principles in terms of the usage criteria of these materials is to provide a common technical language and quality awareness in fire safety. Although not mandatory in our country, CPR requirements have been defined in many specifications in order to improve market conditions and increase safety in buildings. We have established our working groups with our sector to be put into practice by the Ministry and we are trying to speed up the process as much as possible. Our company continues to work to determine technical conditions such as “Which cable should be used in which structure?” and make it a standard.

This regulation is important for preventing unfair competition and becoming an international brand for all economic factors that produce high quality and reliable cables in compliance with the standards.

The CPR demands for the products in the prestigious projects coming in 2019 will increase in 2020, and in many projects, there will be product demands according to the CPR classes. Our investment in the CPR test laboratory allows us to keep track of the consistency of our products’ performance. We inform both the industry and our stakeholders with the knowledge of our domestic and international seminar participation. Therefore, we try to fulfill a requirement of being among the leading companies in CPR about products and classes.

We continue to carry out all tests in our laboratory within the scope of EN 50575 for every order with System 1+, System 3 classifications, especially our control, coaxial, signal control and lan cables.

 Technological based transformations have been going on in recent years. As Erse Kablo, what kind of contribution do you think you made to the sector with your Dealer Portal?

Our dealer portal has enabled us to create an innovation-based bridge between our dealers for the weak current cable industry, and also to create an interaction suitable for the e-transformation era. Our “Dealer Portal”, which we aim to offer a significant added value to the labor force gain, is very easy to use by providing 7 days/24 hours order and payment convenience, the desired stock is a platform where products are tracked.

With the popularization of electronic commerce (e-commerce), this system is divided into e-commerce models. E-commerce models are briefly called B2B (Business to Business), B2C (Business to Customer), C2C (Customer to Customer) and B2G (Business to Government). Every e-commerce company uses at least one of these models.

As Erse Kablo, we have enabled the e-commerce model, which is traded form business to business, through our customer portal. Businesses using this model do not sell products to the end user. For example, a manufacturer selling hospital devices, such as the purchase of their devices by th hospital. Or, for example, a wholesaler or wholesaler sells its products to stores.

B2B infrastructure in our country is generally seen in dealership systems created by large companies. In a closed network structure, vendors affiliated to the company, supply, stocking, distribution, marketing etc. effectively conducts business processes such as. This system created by e-commerce technology is becoming more and more widespread day by day in all companies working independently, regardless of any company.

We can evaluate our dealer portal as a customer portal. It allows us to manage our processes with our customers more easily. By evaluating the demands of our customers, we follow the development of our portal with our customers. Our customers can follow their processes by creating their own accounts on the portal and entering their encrypted accounts. They can follow our campaingns and our news headlines closely. Thus, we create an e-business interaction with our customer.

Finally, could you share your evaluations about Erse Kablo’s mission in the sector and its sustainability in the dealership system?

As Erse Kablo, we are the preferred brand of prestigious and important projects with our weak current cable products. Our production of the products requested on the shelves of our dealers and customers has enabled us to create a wide and solid dealer network in the country.

We take care to protect our “reliable brand” image for our customers. We also evaluate this corporate brand image in the results of our customer satisfaction surveys conducted throughout the year. Their trust in us further increases our efficiency in the market. We have a loyalty with our customers and it is our priority to protect and support this bond.

We continue  to progress towards becoming a global company by combining our decisive position in the weak current cable sector with our marketing and sales strategies.

Mr. Güven, thank you for your valuable share about Erse Kablo and the industry, what you want to add last…

We are proud to be one of the leading brands in the sector with our experience, our mission in the sector, our investments in sales and marketing communications, our success in exports, and our successful management since 1996, when we started operating.

  Language
Erse Kablo
News

Erse Kablo Domestic Sales Manager Mehmet Güven Erse Kablo Has Registered Its Importance to Customer Satisfaction with ISO 10002 Certificate

 Continuing to make a difference in the market by supporting continuous development and registering the importance it attaches to customer satisfaction with ISO 10002 Certificate, Erse Kablo Domestic Sales Manager Mehmet Güven shared with us the 2019 reviews and valuable comments about 2020.

How did you spend a year for cable sector? What are your impressions and evaluations about 2019 for your company?

As Erse Kablo, we can evaluate the past year as a year in which we achieved our domestic sales targets based on the productivity in our production by progressing in a controlled manner in our cost analysis.

As Erse Kablo, it has always been one of our primary goals to provide continuity in quality service and to carry the Erse brand further despite the unfavorable economic conditions. By closely following the market, we shaped our campaigns and inventory costs according to our strategic sales plans. In the coming period, we will continue to keep the pulse of the market in line with our sales targets.

In the customer satisfaction surveys we evaluate every year, we reported that 88,18% of our customers’ satisfaction increased by 3% compared to the previous year, in our internet-based surveys conducted in 7 regions last year with 105 costomers. We take care to take actions according to the opinions and suggestions of our customers every year.

We have recently renewed our quality system documents. With our ISO 10002 Customer Satisfaction Management Certificate, we have certified custmer satisfaction, which is also among our corporate values. This certificate reinforced our system-based perspective in managing customer complaints.

This year, together with the marketing management, we placed our relationship management with our customers in our sales managemet center. Our office centers, mainly in İstanbul, Ankara, Bursa, İzmir, Samsun, Adana and creating an active sales representation of our sales network system, our dealers will continue to maintain our market leadership in Turkey.

What strategy will you follow in your road map for your domestic market targets in 2020, what kind of year awaits the cable industry and your company?

Since we passed through a period in which sector dynamics should be watched carefully, the risks arising from daily parity data changing over time enabled us to consider our sales forecast analysis in more detail.

Many company generally prepare their sales forecasts based on previous years, and include a general forecasting method, including their growth expectations. According to these estimates, it starts to implement strategic plans on capacity, workforce, purchasing and growth. If your prediction is unrealistic (Forecast Deviation: Positive / Negative) it is highly likely that you will face negative results. If “Forecast>Realized” is faced with excess inventory and inventory problems and you may lose at break-even point. Otherwise, you may experience performance problems, customer dissatisfaction and turnover losses in term because your resources such as “Forecast
Of course, your insights and experience are important locally and globally; however, the fact that the sales and production results are close to reality, in part, makes use of these analyzes to guarantee your company and to eliminate potential problems with analytical approaches.

The primary priorities of our road map for 2020 are to plan risk management under current market conditions, and to produce efficiently based production along with financial management. Risk management enables businesses to take as much risk as they can bear, businesses can also indirectly increase their growth rates. It also helps businesses to measure their risks objectively. The cable sector is a sector that requires continuous monitoring, where the evaluations of qualitative and quantitative risks are required due to its DNA, by developing various methods against risks, increasing opportunities and reducing threats. Therefore, decisions on how to approach risk activities and how to plan will be important for cable industry.

What will be the sales priorities of Erse Kablo for 2020?

In this process, in which the sectoral dynamics we are in, change instantly, to maintain our existing customer structure, to continue to provide customer satisfaction, to gain potential and real new customers, to take risks under control are the main points we have determined for sales.

It is important at this point to ensure the motivation of my team responsible for customer management and to achieve our sales targets. We will evaluate 2020 as a year in which our communication dimension with our dealers and customers has increased and we put our customers in our center together with technical seminars.

We plan to achieve our goals by paying attention to the correct management of customer relations due to the fact that the market is in a variable structure and the options of reaching the product through different channels increase with the technology that is changing rapidly in the world.

As Erse Kablo, as an industrial and commercial brand focusing on the quality and sustainability of growth by developing our employment area, planning our investments for the future, We concentrate on the development of our country and the sales and marketing actions aimed at developing the B2B business model by developing our production area with technological investments and creating added value for its customers.

Whats is the domestic market share and position of your company in the sector? How do you think the year 2019 should be evaluated in the competition market? What distinguished you from other companies?
  

The weak current cable sector caused the increase in competition and the increase in competition, as a result of which the quality and service characteristics of the manufacturer were ignored, the sales rates changed. Professional firms should be preferred both in sales and technical equipment, giving importance to infrastructure, R&D, and Product Development activities in accordance with national and international standards. For this reason, we are in a process where competition will increase even more in 2020 after the tough competition in 2019.

We proceeded by rising “Electrical, Electronics & Services Exporters' Honor List” and “Turkey’s Second Top 500 Industrial Enterprises List in 2019”. We continue our investments in our production area and the internal structure of our laboratories. As Erse Kablo, we combine our success in both domestic and export with the sense of trust we create in quality standards. Our success with team awareness is one of our most important corporate values that make us stand out in the competition.

As Erse Kablo, we are aware of the importance of being team-conscious around our corporate values. The strength of our communication with our customers, the production, laboratory, technical infrastructure investments we place in our factory, and the importance we attach to our marketing communication activities are among the features that distinguish us from other companies.

As a company with a local production background, getting the title of R&D Center approved by the Republic of Turkey Ministry of Science, Industry and Technology is one of the factors that takes us one step ahead of our competitors both on behalf of our country and globally. With our innovative projects that we carry out our R&D Center with our qualified R&D personnel; with the development of new product/production technologies, we aim to increase capacity, increase product quality with effective use of resources and accelerate the inflow of foreign direct investments into our country

Construction Products Regulation (CPR) has become mandatory in the EU as of July 1, 2017. How do you evaluate the reflections of this situation on our country?

As Erse Kablo, we have added value to our business partnerships with our R&D, Quality Control activities, internal and external trainings, market researches and CPR laboratories that we have established within the structure since the beginning of the Construction Products Regulation(CPR) process.

The purpose of the Construction Products Regulation; The establishment of performance declarations (DoP) and CE label usage rules in building materials and determining the relevant procedures and principles in terms of the usage criteria of these materials is to provide a common technical language and quality awareness in fire safety. Although not mandatory in our country, CPR requirements have been defined in many specifications in order to improve market conditions and increase safety in buildings. We have established our working groups with our sector to be put into practice by the Ministry and we are trying to speed up the process as much as possible. Our company continues to work to determine technical conditions such as “Which cable should be used in which structure?” and make it a standard.

This regulation is important for preventing unfair competition and becoming an international brand for all economic factors that produce high quality and reliable cables in compliance with the standards.

The CPR demands for the products in the prestigious projects coming in 2019 will increase in 2020, and in many projects, there will be product demands according to the CPR classes. Our investment in the CPR test laboratory allows us to keep track of the consistency of our products’ performance. We inform both the industry and our stakeholders with the knowledge of our domestic and international seminar participation. Therefore, we try to fulfill a requirement of being among the leading companies in CPR about products and classes.

We continue to carry out all tests in our laboratory within the scope of EN 50575 for every order with System 1+, System 3 classifications, especially our control, coaxial, signal control and lan cables.

 Technological based transformations have been going on in recent years. As Erse Kablo, what kind of contribution do you think you made to the sector with your Dealer Portal?

Our dealer portal has enabled us to create an innovation-based bridge between our dealers for the weak current cable industry, and also to create an interaction suitable for the e-transformation era. Our “Dealer Portal”, which we aim to offer a significant added value to the labor force gain, is very easy to use by providing 7 days/24 hours order and payment convenience, the desired stock is a platform where products are tracked.

With the popularization of electronic commerce (e-commerce), this system is divided into e-commerce models. E-commerce models are briefly called B2B (Business to Business), B2C (Business to Customer), C2C (Customer to Customer) and B2G (Business to Government). Every e-commerce company uses at least one of these models.

As Erse Kablo, we have enabled the e-commerce model, which is traded form business to business, through our customer portal. Businesses using this model do not sell products to the end user. For example, a manufacturer selling hospital devices, such as the purchase of their devices by th hospital. Or, for example, a wholesaler or wholesaler sells its products to stores.

B2B infrastructure in our country is generally seen in dealership systems created by large companies. In a closed network structure, vendors affiliated to the company, supply, stocking, distribution, marketing etc. effectively conducts business processes such as. This system created by e-commerce technology is becoming more and more widespread day by day in all companies working independently, regardless of any company.

We can evaluate our dealer portal as a customer portal. It allows us to manage our processes with our customers more easily. By evaluating the demands of our customers, we follow the development of our portal with our customers. Our customers can follow their processes by creating their own accounts on the portal and entering their encrypted accounts. They can follow our campaingns and our news headlines closely. Thus, we create an e-business interaction with our customer.

Finally, could you share your evaluations about Erse Kablo’s mission in the sector and its sustainability in the dealership system?

As Erse Kablo, we are the preferred brand of prestigious and important projects with our weak current cable products. Our production of the products requested on the shelves of our dealers and customers has enabled us to create a wide and solid dealer network in the country.

We take care to protect our “reliable brand” image for our customers. We also evaluate this corporate brand image in the results of our customer satisfaction surveys conducted throughout the year. Their trust in us further increases our efficiency in the market. We have a loyalty with our customers and it is our priority to protect and support this bond.

We continue  to progress towards becoming a global company by combining our decisive position in the weak current cable sector with our marketing and sales strategies.

Mr. Güven, thank you for your valuable share about Erse Kablo and the industry, what you want to add last…

We are proud to be one of the leading brands in the sector with our experience, our mission in the sector, our investments in sales and marketing communications, our success in exports, and our successful management since 1996, when we started operating.

  Language
Erse Kablo
News

Erse Kablo Domestic Sales Manager Mehmet Güven Erse Kablo Has Registered Its Importance to Customer Satisfaction with ISO 10002 Certificate

 Continuing to make a difference in the market by supporting continuous development and registering the importance it attaches to customer satisfaction with ISO 10002 Certificate, Erse Kablo Domestic Sales Manager Mehmet Güven shared with us the 2019 reviews and valuable comments about 2020.

How did you spend a year for cable sector? What are your impressions and evaluations about 2019 for your company?

As Erse Kablo, we can evaluate the past year as a year in which we achieved our domestic sales targets based on the productivity in our production by progressing in a controlled manner in our cost analysis.

As Erse Kablo, it has always been one of our primary goals to provide continuity in quality service and to carry the Erse brand further despite the unfavorable economic conditions. By closely following the market, we shaped our campaigns and inventory costs according to our strategic sales plans. In the coming period, we will continue to keep the pulse of the market in line with our sales targets.

In the customer satisfaction surveys we evaluate every year, we reported that 88,18% of our customers’ satisfaction increased by 3% compared to the previous year, in our internet-based surveys conducted in 7 regions last year with 105 costomers. We take care to take actions according to the opinions and suggestions of our customers every year.

We have recently renewed our quality system documents. With our ISO 10002 Customer Satisfaction Management Certificate, we have certified custmer satisfaction, which is also among our corporate values. This certificate reinforced our system-based perspective in managing customer complaints.

This year, together with the marketing management, we placed our relationship management with our customers in our sales managemet center. Our office centers, mainly in İstanbul, Ankara, Bursa, İzmir, Samsun, Adana and creating an active sales representation of our sales network system, our dealers will continue to maintain our market leadership in Turkey.

What strategy will you follow in your road map for your domestic market targets in 2020, what kind of year awaits the cable industry and your company?

Since we passed through a period in which sector dynamics should be watched carefully, the risks arising from daily parity data changing over time enabled us to consider our sales forecast analysis in more detail.

Many company generally prepare their sales forecasts based on previous years, and include a general forecasting method, including their growth expectations. According to these estimates, it starts to implement strategic plans on capacity, workforce, purchasing and growth. If your prediction is unrealistic (Forecast Deviation: Positive / Negative) it is highly likely that you will face negative results. If “Forecast>Realized” is faced with excess inventory and inventory problems and you may lose at break-even point. Otherwise, you may experience performance problems, customer dissatisfaction and turnover losses in term because your resources such as “Forecast
Of course, your insights and experience are important locally and globally; however, the fact that the sales and production results are close to reality, in part, makes use of these analyzes to guarantee your company and to eliminate potential problems with analytical approaches.

The primary priorities of our road map for 2020 are to plan risk management under current market conditions, and to produce efficiently based production along with financial management. Risk management enables businesses to take as much risk as they can bear, businesses can also indirectly increase their growth rates. It also helps businesses to measure their risks objectively. The cable sector is a sector that requires continuous monitoring, where the evaluations of qualitative and quantitative risks are required due to its DNA, by developing various methods against risks, increasing opportunities and reducing threats. Therefore, decisions on how to approach risk activities and how to plan will be important for cable industry.

What will be the sales priorities of Erse Kablo for 2020?

In this process, in which the sectoral dynamics we are in, change instantly, to maintain our existing customer structure, to continue to provide customer satisfaction, to gain potential and real new customers, to take risks under control are the main points we have determined for sales.

It is important at this point to ensure the motivation of my team responsible for customer management and to achieve our sales targets. We will evaluate 2020 as a year in which our communication dimension with our dealers and customers has increased and we put our customers in our center together with technical seminars.

We plan to achieve our goals by paying attention to the correct management of customer relations due to the fact that the market is in a variable structure and the options of reaching the product through different channels increase with the technology that is changing rapidly in the world.

As Erse Kablo, as an industrial and commercial brand focusing on the quality and sustainability of growth by developing our employment area, planning our investments for the future, We concentrate on the development of our country and the sales and marketing actions aimed at developing the B2B business model by developing our production area with technological investments and creating added value for its customers.

Whats is the domestic market share and position of your company in the sector? How do you think the year 2019 should be evaluated in the competition market? What distinguished you from other companies?
  

The weak current cable sector caused the increase in competition and the increase in competition, as a result of which the quality and service characteristics of the manufacturer were ignored, the sales rates changed. Professional firms should be preferred both in sales and technical equipment, giving importance to infrastructure, R&D, and Product Development activities in accordance with national and international standards. For this reason, we are in a process where competition will increase even more in 2020 after the tough competition in 2019.

We proceeded by rising “Electrical, Electronics & Services Exporters' Honor List” and “Turkey’s Second Top 500 Industrial Enterprises List in 2019”. We continue our investments in our production area and the internal structure of our laboratories. As Erse Kablo, we combine our success in both domestic and export with the sense of trust we create in quality standards. Our success with team awareness is one of our most important corporate values that make us stand out in the competition.

As Erse Kablo, we are aware of the importance of being team-conscious around our corporate values. The strength of our communication with our customers, the production, laboratory, technical infrastructure investments we place in our factory, and the importance we attach to our marketing communication activities are among the features that distinguish us from other companies.

As a company with a local production background, getting the title of R&D Center approved by the Republic of Turkey Ministry of Science, Industry and Technology is one of the factors that takes us one step ahead of our competitors both on behalf of our country and globally. With our innovative projects that we carry out our R&D Center with our qualified R&D personnel; with the development of new product/production technologies, we aim to increase capacity, increase product quality with effective use of resources and accelerate the inflow of foreign direct investments into our country

Construction Products Regulation (CPR) has become mandatory in the EU as of July 1, 2017. How do you evaluate the reflections of this situation on our country?

As Erse Kablo, we have added value to our business partnerships with our R&D, Quality Control activities, internal and external trainings, market researches and CPR laboratories that we have established within the structure since the beginning of the Construction Products Regulation(CPR) process.

The purpose of the Construction Products Regulation; The establishment of performance declarations (DoP) and CE label usage rules in building materials and determining the relevant procedures and principles in terms of the usage criteria of these materials is to provide a common technical language and quality awareness in fire safety. Although not mandatory in our country, CPR requirements have been defined in many specifications in order to improve market conditions and increase safety in buildings. We have established our working groups with our sector to be put into practice by the Ministry and we are trying to speed up the process as much as possible. Our company continues to work to determine technical conditions such as “Which cable should be used in which structure?” and make it a standard.

This regulation is important for preventing unfair competition and becoming an international brand for all economic factors that produce high quality and reliable cables in compliance with the standards.

The CPR demands for the products in the prestigious projects coming in 2019 will increase in 2020, and in many projects, there will be product demands according to the CPR classes. Our investment in the CPR test laboratory allows us to keep track of the consistency of our products’ performance. We inform both the industry and our stakeholders with the knowledge of our domestic and international seminar participation. Therefore, we try to fulfill a requirement of being among the leading companies in CPR about products and classes.

We continue to carry out all tests in our laboratory within the scope of EN 50575 for every order with System 1+, System 3 classifications, especially our control, coaxial, signal control and lan cables.

 Technological based transformations have been going on in recent years. As Erse Kablo, what kind of contribution do you think you made to the sector with your Dealer Portal?

Our dealer portal has enabled us to create an innovation-based bridge between our dealers for the weak current cable industry, and also to create an interaction suitable for the e-transformation era. Our “Dealer Portal”, which we aim to offer a significant added value to the labor force gain, is very easy to use by providing 7 days/24 hours order and payment convenience, the desired stock is a platform where products are tracked.

With the popularization of electronic commerce (e-commerce), this system is divided into e-commerce models. E-commerce models are briefly called B2B (Business to Business), B2C (Business to Customer), C2C (Customer to Customer) and B2G (Business to Government). Every e-commerce company uses at least one of these models.

As Erse Kablo, we have enabled the e-commerce model, which is traded form business to business, through our customer portal. Businesses using this model do not sell products to the end user. For example, a manufacturer selling hospital devices, such as the purchase of their devices by th hospital. Or, for example, a wholesaler or wholesaler sells its products to stores.

B2B infrastructure in our country is generally seen in dealership systems created by large companies. In a closed network structure, vendors affiliated to the company, supply, stocking, distribution, marketing etc. effectively conducts business processes such as. This system created by e-commerce technology is becoming more and more widespread day by day in all companies working independently, regardless of any company.

We can evaluate our dealer portal as a customer portal. It allows us to manage our processes with our customers more easily. By evaluating the demands of our customers, we follow the development of our portal with our customers. Our customers can follow their processes by creating their own accounts on the portal and entering their encrypted accounts. They can follow our campaingns and our news headlines closely. Thus, we create an e-business interaction with our customer.

Finally, could you share your evaluations about Erse Kablo’s mission in the sector and its sustainability in the dealership system?

As Erse Kablo, we are the preferred brand of prestigious and important projects with our weak current cable products. Our production of the products requested on the shelves of our dealers and customers has enabled us to create a wide and solid dealer network in the country.

We take care to protect our “reliable brand” image for our customers. We also evaluate this corporate brand image in the results of our customer satisfaction surveys conducted throughout the year. Their trust in us further increases our efficiency in the market. We have a loyalty with our customers and it is our priority to protect and support this bond.

We continue  to progress towards becoming a global company by combining our decisive position in the weak current cable sector with our marketing and sales strategies.

Mr. Güven, thank you for your valuable share about Erse Kablo and the industry, what you want to add last…

We are proud to be one of the leading brands in the sector with our experience, our mission in the sector, our investments in sales and marketing communications, our success in exports, and our successful management since 1996, when we started operating.